Message From The CEO
Utilizing opportunity to Continue Growing
The wheat flour milling industry went through rapid growth over the last decade. Between 1970-2014, the industry went from having only 5 mills to 29 mills. This rapid growth shows the amount of demand for wheat flour which continues to rise each year. This is reflected from the amount of imported wheat flour that rises more than 6% each year.
On the flipside, we saw a gap between the capacity of wheat flour mills to produce high-quality product with ever-growing customer expectations. These mills also have to overcome challenges such as the huge market demands, geographical conditions, as well as technological and logistic problems. We saw these as challenges and opportunities.
Based on those challenges, PT Bungasari Flour Mills was established in 2012. Bungasari believes that the capacity and capability that we possess are able to bridge the gap in this industry.
As a developing country, Indonesia’s market demand for wheat flour has reached the number of 25 kg/capita. However, this number is still low when compared to the market’s demand in Malaysia and Singapore, which can reach up to 40 kg/capita.
Nevertheless, the size of Indonesia’s middle class is predicted to double from 74 million by 2020. This growth of the middle class society with greater purchasing power and better health awareness indicates a change in the less healthy diet from rice to other healthier products such as wheat flour based breads and noodles. This number continued to grow to 11% throughout 2008-2013 and has not declined since.
The shift in diet from rice to wheat-based food products is not just a market niche, but also an opportunity for Bungasari to contribute and encourage Indonesian people to live a better and healthier life by providing them with affordable nutritious products.
That is why Bungasari is commited to produce only the best wheat flour. With high quality ingredients, advanced research facilities and technologies and experts, Bungasari is capable of producing a hygenic, affordable and high-quality wheat flour.
This commitment has to be supported by good communication with customers and the hard work of all employees.
That is why Bungasari instills the philosophy of Kaizen (continuous improvement) as a fundamental character for every employee. Through this philosophy, the company encourages employees to not get complacent, and to always find opportunities for improvement and development of in order to achieve production efficiency.
I hope the commitment, hard work and support from the facilities that we have are able to bring us one step closer to realizing our vision of becoming the leading flour producer in Indonesia and help make Indonesia healthier.
President Director of PT Bungasari Flour Mills Indonesia